Social Media Etiquette Part III: Three Traits of a Social Media Expert
Everyone claims to be an expert when it comes to social media these days. However, there is more to navigating the social media space than knowledge of a few tools...read more >

Social Media Etiquette Part II: Social Media Goes Great with Your Morning Coffee
When I stumbled upon Nathan Hangen’s blog titled “How to Manage Your Social Media Marketing in 10 Minutes Daily,” I had to reread the title a few times. Is it really possible to effectively manage the plethora of social media tools a company may be linked in to in just 10 minutes a day?...read more >

Big Picture PR Part II: Become a Community Institution through Corporate Philanthropy
Text books will tell you Public Relations is the practice of doing good things and getting credit for it. Sure our mothers always told us we shouldn’t be driven by recognition for the good deeds we do, but this is business. The truth is the strategic use of philanthropy can ultimately help a corporation’s bottom line...read more >

Big Picture PR Part I: Harness the Power of Brand Ambassadors
When thinking about a long-term public relations plan, it is important to think “big picture.” How can you keep your company’s name and/or brand top of mind with your key audiences even when there is no “news” to announce? Part 1 in this series will focus on leveraging the power of brand ambassadors within your company...read more >